Charlotte didn't have a background in business when she started skincare brand Disciple. But what she did have was a background in psychotherapy, a unique insight into the causes of skin issues, and a solution that could transform not only her own skin but other people's too.
After a chance encounter with British athlete Kriss Akabusi in the BBC canteen, Charlotte's childhood ambition was to be a journalist and she started her career working in fashion PR. However, working in the industry negatively impacted her mental health and she found herself battling depression and anxiety. The positive experience she had in counselling led to her changing her career path and she retrained as a psychotherapist so she could help others.
While working in both private practice and for the NHS, Charlotte wasn't looking after herself properly, and she noticed it had a detrimental effect on her skin. After speaking to clients who were experiencing similar issues, she started to explore the topic, and learnt that 75% of skin issues were caused by stress.
Charlotte wanted to find something to cure her own skin but nothing seemed to work. So she did a lot of research into ingredients and started to blend formulas at home in her kitchen. Eventually she got the winning combination and her skin cleared up in six weeks. That's when she decided to start selling her products.
Jumping forward to 2020 and COVID-19, things took off for Disciple. People weren’t going for facials, or going out for dinner, so there was a lot of money to spend on self-care.
In this episode, hear how Disciple went from an experiment in Charlotte's kitchen to a revolutionary skincare brand. Charlotte shares stories about a game-changing LinkedIn message and moving production into their garage at the start of COVID-19. She also tells us about upcoming investment opportunities and sustainable plans for the future.
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