Pure provides natural, healthy food-to-go stores across London. It was founded by Spencer Craig as a product of the entrepreneurial environment he grew up in, learning about tenacity and the resilience from working in a start-up, and inspired by trends he saw in New York.
After selling his flat and getting investment from family and friends, Spencer walked the streets "counting people" to establish the location for his first shop in Soho. No data, just instinct. A location which continues to thrive today.
Despite the huge changes to the food market since then, Pure has managed to retain its competitive edge, by providing healthy food for people on the go. They pride themselves in bringing pleasure into that experience. However, as as they were taking that next step to become a medium sized business, those "people on the go" had to stay at home due to COVID19, and everything paused. An exceptionally testing time for Spencer and his team but it meant an unscripted experience with radio presenter and DJ Chris Evans was even more special.
Listen to the podcast to hear the start of Pure's story, how employees are at the heart of the growing business and the reality of the impact of COVID19. Subscribe to our Talk Straight | Think Smart with Howard Kennedy series to hear future episodes from a wide range of inspirational entrepreneurs.