Peter Hopton

Pete is an experienced Senior Associate in Howard Kennedy's Intellectual Property & Commercial team, focusing on commercial contracts and non-contentious and transactional IP work across sectors including advertising, retail & leisure, start-ups, sport, and consumer.

Pete specialises in commercial contracts, providing comprehensive services including drafting, reviewing, amending, and negotiating contracts. Pete's approach is tailored to his clients' goals. Typically, he will adopt a pragmatic approach, focusing on protecting key positions for his clients while being balanced on less critical points to avoid protracted negotiations.

Having completed the Postgraduate Diploma in Intellectual Property Law and Practice at the University of Oxford, Pete also has considerable expertise in intellectual property. He frequently works on IP-rich contracts, ensuring appropriate IP licensing and assignment provisions. He also offers specialist contractual and IP input for transactional matters, such as share and asset sales and purchases.

With a wealth of experience across advertising, retail, leisure and hospitality, start-ups, consumer, and sports sectors, Pete is well-equipped to handle complex commercial and intellectual property matters. He works with a diverse range of clients, including well-known retailers, hotels, advertising agencies, start-ups, and various other companies.

Pete is known for delivering commercial legal solutions tailored to each client’s needs. His creative problem-solving skills and clever approach make him a trusted adviser. Pete’s approach is straightforward, practical, and responsive. He values clear communication and transparency, ensuring clients receive the support they need to achieve their goals. His commitment to adding value means he always considers the most efficient and effective ways to achieve his clients’ objectives, avoiding unnecessary legal costs.

Pete’s career highlights include numerous successful negotiations that have secured favourable outcomes for his clients, demonstrating his ability to navigate complex legal landscapes effectively. Clients have expressed their appreciation for Pete’s extensive support, as reflected in their feedback: “Your support and guidance has been invaluable – so thank you!”