Alex Watt joins Howard Kennedy’s IP & Commercial team

Howard Kennedy is pleased to announce that Alex Watt has joined the firm’s Intellectual Property & Commercial team as a Partner. Alex joins from Browne Jacobson, where he led the firm's advertising and marketing practice for seven years.

Alex is very well-regarded and has won significant acclaim for his expertise in legal rankings. He is “recommended for transactional trade mark work and advertising and marketing deals” by Legal 500. He was recently praised by clients within World Trademark Review's WTR 1000 for 2021 who also recommended him for transactions and said that clients reported he was “solutions focused, responsive, pragmatic and knows the market”.

His practice has three areas of specialism:

• advertising & marketing work, including particularly with influencers, for both agencies and retail brands
• commercial work in IP-heavy businesses, such as IP-licensing, franchising and publishing
• Art Law, advising galleries and artists.

Much of Alex's work is international. He recently served as the National Representative for the United Kingdom within AIJA, an international network of lawyers with over 4000 members from 90 jurisdictions.

Alex’s appointment comes shortly after Howard Kennedy also welcomed Colin Sawdy as a partner in its IP & Commercial team, highlighting the continued development of one of the firm’s most exciting practices.   

Commenting on his appointment, Robert Lands, head of Howard Kennedy’s IP & Commercial team, said: “We are delighted to welcome Alex to Howard Kennedy’s IP & Commercial team, a practice that continues to grow and develop into one of the firm’s most distinguished groups. I've known Alex for years and he joins with a hugely impressive resumé. He will help us to further strengthen and extend our intellectual property and commercial offering".

Alex Watt said: “I am delighted to be joining the team at Howard Kennedy.  It is a firm with a superb reputation, an inclusive culture and outstanding lawyers. I am really looking forward to working with Rob and Colin and contributing to the further growth and success of the firm.”