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Hotel Trends 2026


Anthony Hunt

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Anthony Hunt | Partner, Co-Head of Corporate Real Estate

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"Download Edge of Hospitality 2026

The hospitality industry is at a turning point. Shaped by shifting traveller expectations, rising costs, environmental pressures, technological disruption and evolving investment strategies, the hotel sector is redefining itself - not just in how it operates, but in how it connects, innovates and grows.

This report explores the Edge of Hospitality in 2026: where boutique hotels meet private equity appetite, where heritage buildings are reborn as immersive destinations and where AI and sustainability are no longer buzzwords but operational priorities.

From the rise of branded residences to the strategic power of hotel branding, we examine the forces reshaping the guest experience economy - and the commercial frameworks that support it.

EVOLVE

Explore economic trends, boutique hotel investment, and the repurposing of heritage buildings.

DISRUPT

Examine the impact of technology, AI and private equity on hotel operations and guest experience.

GROW

Analyse generational shifts, branding strategies and the implications of the Employment Rights Bill.

EXPAND

Investigate the changing role of real estate, sustainability and the future of hotel spaces.

Download the report now: The Edge of Hospitality 2026

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