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On the Edge: Redefining Retail in 2025

Retail is at a defining moment, where the intersection of global trends, transformative technologies and evolving consumer demand is reshaping the industry at unprecedented pace.

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Against this backdrop, The Edge of Retail 2025 delves into the trends, opportunities and challenges presented by a dynamic macroeconomic environment.

From the UK to global markets, retailers are moving beyond recovery, actively reimagining how they engage with customers, operate their businesses, and compete in a rapidly evolving landscape.

Our latest insights build on Innovative Resilience, last year's inaugural report from Howard Kennedy, and selected contributors, which reflected on the ability of retail businesses to navigate a challenging post-COVID world. It chronicled stories of survival, adaptation, and perseverance amidst unprecedented economic and social shifts. While resilience was the defining characteristic of 2024, this year’s report sets its sights on growth, innovation, and transformation.

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This years' report is structured around four interconnected themes that encapsulate the opportunities and headwinds for the retail sector: Evolve, Disrupt, Grow, and Expand.

Download report now: On the Edge: Redefining retail in 2025

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This year, we celebrate not only the resilience that has defined retail, but also the creativity, ambition, and adaptability that promise a thriving future. We hope the insights and outlook within will inspire retail businesses to push boundaries, embrace innovation, and deliver meaningful experiences to their customers.

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