London law firm Howard Kennedy has advised 15gifts, a leading provider of Customer Experience Management SaaS, on its first institutional investment from FPE Capital (‘FPE’).
Howard Kennedy advised 15gifts and the management team on all aspects of the investment by FPE including a partial sell out by certain 15gifts investors.
The investment from FPE will back 15gifts’ founder Tom Cox and the current management team, enabling them to accelerate the international expansion and product development of 15gifts.
15gifts has grown rapidly in recent years and now serves almost 100% of UK telecom mobile network operators as well as large mobile operators in the US and Europe. Its software combines consumer behavioural psychology with machine learning to humanise online sales journeys and model real-time, data rich customer profiles. Headquartered in Brighton, UK, 15gifts has grown to over 60 employees and produces more than 2,000,000 customer buying recommendations per month.
Jane Brassington, Legal Director in Howard Kennedy’s M&A practice said: "At Howard Kennedy, we enjoy seeing and enabling growth. By advising on this investment, 15gifts will be able to scale up its growth, further develop its technology and expand its client base. We worked closely with Tom and the 15gifts team to advise on all aspects of the FPE investment. The HK team were able to provide practical and commercial advice to help 15gifts complete this milestone investment swiftly and before year end". Client relationship partner Paul Glassberg added "We were so delighted to have assisted 15gifts in progressing to the next stage of its development having been associated with the Company since its early years and we are very excited to see its future development backed by FPE."
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