We carried out over 1,000 survey interviews in November 2019 and September 2020 with the help of YouGov and Censuswide. We wanted to find out what role agility can play in securing future success for your business.
The COVID-19 crisis has presented a challenge for us all. Companies of all sizes have had to face huge changes to their operations, and in some cases even their viability to remain in business.
While businesses continue to shoulder the weight of the financial, practical and emotional challenges of the pandemic; the crisis has also presented opportunities. It has forced all businesses to approach activities differently. This has undoubtedly spurred innovation, opened up new markets and forced new ways of working with potentially positive implications for attracting and retaining talent in the longer term.
To understand the effect of the pandemic on businesses, and in particular their ability to adjust to the current trading environment, we commissioned a large-scale survey of business leaders in the UK over the past last 18 months. The two interview surveys combined provide a unique view of how such businesses will adjust to succeed as we recover from the worst of the pandemic and learn to live, and do business, alongside COVID-19.
We surveyed senior decision makers within customer focused businesses in Financial Services & Accountancy, Real Estate, Construction, Retail, Media/Marketing/Advertising, and Hospitality & Leisure. We asked them about:
- their short and long term business objectives
- the importance of agility to operate in a changing business landscape
- what agility means to them.
The findings show some interesting results. Companies' attitudes have unsurprisingly shifted from those they had pre-pandemic, with an increased focus on agility. And the business implications of the pandemic have proved very sector specific. However, looking ahead to the long term business goals across all sectors there are reasons to feel positive.
Download the report to find out more.